About Us
Our History
The journey of ACB Group from its humble beginnings to a well-established organization with a number of popular and quality products in its fold has been eventful, with the timeline marked by steady growth. Throughout this journey and in different ventures, ACB Group upheld quality and commitment, thus nurturing the trust and goodwill of its thousands of customers, dealers, and distributors. The origin of ACB Group can be traced back to the year 2004, when two dedicated and insightful entrepreneurs, A. C. Mohammed and A. C. Jabir, decided to tread new paths. They came up with a venture which was unheard of at that time: the branding and marketing of dry fish. Till that time, dry fish used to be stored in unhygienic conditions and it was difficult to trace the producers. The new venture of ACB Group changed this situation. Well-processed and cleaned dry fish reached the customers in neat packages with a brand name. The business mainly concentrated on the rural areas of Kerala.
The next venture of the ACB Group was ACB Marketing, which was launched in 2009 in order to market cleaning products. The initiative had a number of good customers and within a short period itself, it could gain their trust and support. At this juncture, Mohammed Ishaak, a nephew of the founders, was inducted into the director board of the Group. During 2012-2013, ACB Group entered the soaps and detergents business by deciding to market these products manufactured under the leadership of A. C. Mohammed. Two more nephews of the founders, named Basheer and Sirajudheen, were inducted into the director board of the Group at this phase with an aim to expand the marketing activities.
The Group succeeded in offering affordable yet quality cleaning products for everyday use. The products were instantly appealing to common people and, in no time, developed a strong customer base, especially in the Malabar region of Kerala. The brand name Mulla was adopted in 2013 and today, Mulla is the favorite soap and detergent brand in millions of households. The history of the ACB Group is not complete without mentioning the name of Mr. Pratheep, Chairman of RAMC INDIA, whose valuable advice and guidance in the role of the independent director of the Group has been helping us to scale newer heights for years. We are extremely proud that we have achieved ISO 9001:2015 certification, marking the utmost quality of our products and services.
- To Become The Number 01 Soaps And Detergents Brand In Terms Of Quality
- Become A Business Group With A Rs 100 Crore Turnover Within The Next Few Years.
- Social Commitment Is A Matter Of Prime Importance To The Founders And Directors Of ACB Group. They Make Sure That The Standard Of Living Of The Employees And Those Who Are Associated With The Group Improves In Proportion To The Growth Of The Organization.
- The ACB Group Is Committed To Identify The Poor And The Needy And Provide Them with The Support They Deserve. The Group Has Been Undertaking Such Activities For Years Without Any Publicity As Part Of Its Corporate Social Responsibility. The Group Also Plans To Increase Such Activities In Proportion To The Future Growth Of The Company.
- To Provide The Best Products To The Common People, Secure Their Trust And Become An indispensable part Of Their Daily Life
- Set New Standards In Terms Of Quality, Affordability, Popularity And Innovation
- Offer Products That Are Less Harmless To Health And The Environment.
- Bring In Diversity Of Products In Terms Of Usability And Choice Of Customers
- Be A Local Brand That Can Offer The Same Results As International Brands, Even
While Being Highly Pocket Friendly
- To provide affordable cleaning solutions to customers while maintaining high-quality standards. To win and retain their trust as the most favourite brand that delivers only the best results.
- To protect the health of users by helping to keep their surroundings and body clean and thus contribute towards a healthy future of the society.
- Be a recognized brand name and offer competitive quality and affordability to common people when compared to international brands.
- Develop the trust of common users for locally manufactured goods by offering the best quality and thus contribute towards the growth of the country’s economy
